KH Roberts is honoured to be featured in Singapore Inc’s latest profile story, “You’ve Tasted Our Work. You Just Don’t Know It.” — offering a rare behind-the-scenes look into the fascinating world of flavour creation.
Singapore Inc is a digital platform launched by the Ministry of Trade and Industry (MTI) to tell compelling stories about Singapore’s economic growth, business environment, and the companies, initiatives, and policies that contribute to the nation’s continued success. Through engaging and accessible content, the platform shines a spotlight on businesses and individuals driving innovation and growth across diverse industries.
Developed in collaboration with MTI, this feature highlights the expertise of our people, the science that drives flavour innovation, and the end-to-end journey from concept development to commercial scale production.
To bring this story to life, the Singapore Inc team followed our flavour experts as they embarked on a uniquely Singaporean challenge: transforming one of Singapore’s most iconic dishes — chilli crab — into a flavour.
From sensory exploration and analytical research to flavour creation, application testing, sensory evaluation, and large-scale manufacturing, the feature offers a glimpse into the expertise, innovation, and craftsmanship behind every flavour we craft.
Founded in 1968, KH Roberts is Singapore’s first homegrown flavour house. For decades, we have partnered with leading food and beverage brands across Asia and around the world, crafting flavour experiences that inspire consumers and strengthening brands in every market we serve. While many consumers may not recognise our name, there is a good chance they have experienced our creations through the food and beverages they enjoy every day.
More than a story about flavour, the feature also celebrates our people behind it. From flavourists, scientists, and technologists to the production teams responsible for scaling innovation into commercial manufacturing, each plays a vital role in bringing flavours to life. Together, their passion, curiosity, expertise, and craftsmanship help turn ideas into products enjoyed by millions of consumers every day.
We would like to extend our sincere appreciation to MTI for the opportunity to share our story and showcase our people behind the flavours.
As we continue building on our heritage of flavour excellence, this feature serves as a meaningful reminder of what has always been at the heart of KH Roberts — a passion for innovation, an unwavering commitment to quality, and the craftsmanship of the people who help bring great aroma and taste experiences to consumers around the world. As we look to the future, we remain committed to partnering with our customers to craft flavours that inspire, delight, and resonate across generations, cultures, and markets.
Read the full feature here: Link
